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610-499-4109

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Market Research

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Market Research

Description

Our experts will help you to get the information you need to make decisions that drive economic growth in your business. Market research resources will help you understand where your clients, business partners and competitors are, so you can effectively market your business in a competitive environment both offline and in a digital format.

Market Research Reports

Widener University SBDC offers no-cost secondary market research that can help you better understand and reach your target audience.  As a Pennsylvania small business, you have access to our team of Widener University graduate assistants who will develop custom market research reports for your needs. These reports may include:

  • Industry reports to assist your business planning
  • Demographics, consumer spending, and psychographic reports for your consumer products and services
  • Traffic counts to help select your physical location
  • Competitor and potential business-to-business client lists
  • Customized research based on your business needs

SEO Specialization for Your Small Business

Our team specializes in search engine optimization reports (SEO). Understanding how to achieve search engine optimization is critical for your business success as it guides your online presence and makes sure you can get found online.

Upcoming Webinars

Starting Your Business: Kauffman FastTrac – Information Session

2023-01-03T09:55:57-05:0001/17/2023| You have a business idea, now what do you do? In this webinar we will introduce the Kaufmann Fast Trac course. Throughout this course you will learn the Kauffman FastTrac method on creating a framework to support you as you start a business and begin your quest for success. In the first five years, 50% small businesses fail because they are NOT prepared for what will happen to them along the way. This five-step process will answer questions to prepare you for everything and anything that comes your way as you launch a business. You Will Learn How to: Turn Your Idea Into a Business Find a Market to Compete Design a Successful Business Model Prepare to Open Manage & Grow And Much More!|

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Finding Government Contract Opportunities

2021-11-08T13:44:13-05:00Webinar-On-Demand| This webinar focuses on how government agencies procure goods and service and how to develop a successful government marketing strategy.|

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EXPLORE GROWTH ACADEMY

Resources & Tools

Which E-Commerce Platform

2024-08-19T15:35:56-04:00Thanks to e-commerce platforms, it’s now easier than ever for small businesses to sell their products and services online. In this guide, we will discuss which e-commerce platform may be right for your business.|

E-Commerce

2024-08-19T15:45:03-04:00What should you consider before starting an E-commerce business? Find the answer in this guide.|

Influencer Marketing

2024-08-19T15:49:54-04:00This guide will help increase your efficiency when investing in influencer marketing. You will also discover how to promote your business using social media and influencers.|

Social Media Marketing

2024-08-19T15:56:40-04:00Social media allows brands to build themselves up, increase sales and drive website traffic. Brands should publish great content on social media profiles, listen to and engage followers, run social media advertisements, and analyze results. Within this guide, you will discover how to manage social media and digital marketing to promote your business.|

Featured Field Experts

Success Stories

WildMane Tinsel Hair

2024-09-05T13:15:57-04:00“I don’t know that I would have been able to continue this entrepreneurial journey had I not been working with the SBDC program. I would not be where I am in my business today without anyone from the Widener SBDC.” - Diana Ruggiano| Diana Ruggiano|

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Productized Services

Business Validation Sprint

2024-10-03T15:25:08-04:00Business Validation Sprint| Entrepreneurs use our Business Validation Sprint when they need detailed feedback on their business idea. This product is crucial to analyzing your idea to find your unique value and modifying your idea so to reduce the risk of failure when you start.|

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Loan Packaging Sprint

2023-02-07T08:30:07-05:00Loan Packaging Sprint| Entrepreneurs use our Social Media Review when they need detailed feedback on their social media and digital marketing strategy. This product is important in identifying, addressing, and modifying your social platforms so you can strategize and grow your following organically.|

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Social Media Review

2023-12-05T15:45:38-05:00Social Media Review| Entrepreneurs use our Social Media Review when they need detailed feedback on their social media and digital marketing strategy. This product is important in identifying, addressing, and modifying your social platforms so you can strategize and grow your following organically.|

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Custom Contact List

2023-12-05T15:47:03-05:00Custom Contact List| Entrepreneurs use our Custom Contacts List to generate a list of names, phone numbers, and emails that will guide them on their business journey. This information is vital to identify new customers, suppliers, and professional contacts who will provide direction for their new business.|

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Industry Financial Report

2023-12-05T15:48:08-05:00Industry Financial Report| Entrepreneurs use our Industry Financial Report when they need details on the financial condition of their industry or a better understanding of their industry. Our narrative report will simplify your financials to support you in making crucial financial decisions.|

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2021-08-29T17:00:47-04:00

Resource Partners

WIDENER UNIVERSITY SBDC
Serving Philadelphia and Delaware Counties
1304 Walnut Street, Chester, PA 19013
wdsbdc@widener.edu | 610.499.4109

© 2024 Widener University Small Business Development Center. All Rights Reserved

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