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UPCOMING VIRTUAL TRAININGS
Driving Traffic to Your Website
sbdc-admin2025-01-06T15:24:38-05:0002/06/2025| To get people to come to your website you must pro-actively market it. Learn ways to promote your small business site. By the end of this webinar, you will have a better understanding of website traffic and its different types, core marketing strategies that drive website traffic, and how the use of machine learning and website technology can impact your traffic. Presented by Cary Baskin, a SCORE Chester & Delaware Counties volunteer and owner of the Marketing Department in Malvern, PA.|
How to Start & Operate a Small Business
sbdc-admin2025-01-27T09:57:44-05:0002/20/2025| If you are in the early stages of starting a small business, or if you have started up your business and realized you missed a few things - you have come to the right place. Join retired attorney Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business. Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics.|
The Fundamentals of Digital Marketing – Session 1
sbdc-admin2025-01-22T09:55:19-05:0003/11/2025| Join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence. We will discuss: The importance of defining and understanding your target market to reach the right audience, The art of crafting valuable content that resonates with your consumers, Today’s world of digital marketing - phone-driven content, quick & consumable, and How to use artificial intelligence to optimize your strategies|
How to Gain Customers with a LinkedIn Company Page
sbdc-admin2025-01-24T09:33:38-05:0003/13/2025| In this session we will cover common questions like: Need to know how to build your LinkedIn company page? Want details on how to create your banner and logo images? Understand the differences from your personal profile? Learn about special features you can use? If so, join us for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.|