YOU ARE AT / HOME / CAPABILITIES

E-commerce and Digital Marketing

TRAINING EVENTS
RESOURCES & TOOLS
FEATURED FIELD EXPERTS
SUCCESS STORIES
PRODUCTIZED SERVICES

E-commerce and Digital Marketing

Description

E commerce and Digital Marketing: Small businesses have been moved fast toward a different way to promote and sell their products and services; this caused by the unexpected circumstances that occurred during 2020.

Digital marketing and Online presence have become a necessity for the sustainability and growth of small businesses. We are here to help your business, providing resources to start a successful online strategy; In the same way our expert team will guide you on the best practices to develop and implement the strategy to capture more clients and access global market effectively.

Upcoming Webinars

Starting Your Business: Kauffman FastTrac – Information Session

sbdc-admin2023-01-03T09:55:57-05:0001/17/2023| You have a business idea, now what do you do? In this webinar we will introduce the Kaufmann Fast Trac course. Throughout this course you will learn the Kauffman FastTrac method on creating a framework to support you as you start a business and begin your quest for success. In the first five years, 50% small businesses fail because they are NOT prepared for what will happen to them along the way. This five-step process will answer questions to prepare you for everything and anything that comes your way as you launch a business. You Will Learn How to: Turn Your Idea Into a Business Find a Market to Compete Design a Successful Business Model Prepare to Open Manage & Grow And Much More!|

Digital Marketing Masterclass

sbdc-admin2025-03-26T11:21:41-04:00Webinar-On-Demand| Join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence. We will discuss: The importance of defining and understanding your target market to reach the right audience, The art of crafting valuable content that resonates with your consumers, Today’s world of digital marketing - phone-driven content, quick & consumable, and How to use artificial intelligence to optimize your strategies|

How to Gain Customers with a LinkedIn Company Page

sbdc-admin2025-03-26T11:22:29-04:0003/13/2025| In this session we will cover common questions like: Need to know how to build your LinkedIn company page? Want details on how to create your banner and logo images? Understand the differences from your personal profile? Learn about special features you can use? If so, join us for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.|

EXPLORE GROWTH ACADEMY

Resources & Tools

Which E-Commerce Platform

hugo-admin2024-08-19T15:35:56-04:00Thanks to e-commerce platforms, it’s now easier than ever for small businesses to sell their products and services online. In this guide, we will discuss which e-commerce platform may be right for your business.|

E-Commerce

hugo-admin2024-08-19T15:45:03-04:00What should you consider before starting an E-commerce business? Find the answer in this guide.|

Influencer Marketing

hugo-admin2024-08-19T15:49:54-04:00This guide will help increase your efficiency when investing in influencer marketing. You will also discover how to promote your business using social media and influencers.|

Social Media Marketing

hugo-admin2024-08-19T15:56:40-04:00Social media allows brands to build themselves up, increase sales and drive website traffic. Brands should publish great content on social media profiles, listen to and engage followers, run social media advertisements, and analyze results. Within this guide, you will discover how to manage social media and digital marketing to promote your business.|

Featured Field Experts

Zachary Piotti

sbdc-admin2024-03-27T09:32:23-04:00Digital Marketing Consultant|

Liliana Quintero

Bilingual Instructional Design Specialist

Widener SBDC | COE Esp.

Go to profile

Kevin Tacchino

Assistant Director

Widener SBDC

Go to profile

Success Stories

WildMane Tinsel Hair

sbdc-admin2024-09-05T13:15:57-04:00“I don’t know that I would have been able to continue this entrepreneurial journey had I not been working with the SBDC program. I would not be where I am in my business today without anyone from the Widener SBDC.” - Diana Ruggiano| Diana Ruggiano|

Productized Services

Loan Packaging Sprint

sbdc-admin2023-02-07T08:30:07-05:00Loan Packaging Sprint| Entrepreneurs use our Social Media Review when they need detailed feedback on their social media and digital marketing strategy. This product is important in identifying, addressing, and modifying your social platforms so you can strategize and grow your following organically.|

Social Media Review

sbdc-admin2023-12-05T15:45:38-05:00Social Media Review| Entrepreneurs use our Social Media Review when they need detailed feedback on their social media and digital marketing strategy. This product is important in identifying, addressing, and modifying your social platforms so you can strategize and grow your following organically.|

Custom Contact List

hugo-admin2023-12-05T15:47:03-05:00Custom Contact List| Entrepreneurs use our Custom Contacts List to generate a list of names, phone numbers, and emails that will guide them on their business journey. This information is vital to identify new customers, suppliers, and professional contacts who will provide direction for their new business.|