Library OnDemand2021-12-02T11:42:50-05:00


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Online Resources For Government Marketing

2021-11-05T10:11:45-04:00Webinar-On-Demand| The U.S. government is, by far, the largest consumer of goods and services in the world. This webinar will introduce the free online resources to find government agency prospects and prime contractors.|

Navigating the Gig Economy

2021-11-08T15:00:18-05:00Webinar-On-Demand| The ‘gig economy’ is how many entrepreneurs make money by selling their skills on an ad-hoc (short-term), project-based basis. Social Media, Data Visualization, Graphic Design, and many others are skills in demand that often lead to an active side or main business. This webinar will explore the tools, tricks, and techniques needed to effectively and efficiently earn money in the gig economy.|

Building Banking Relationships – Loan Packaging

2021-11-08T12:22:53-05:00Webinar-On-Demand| The first time you walk into a bank to speak with a lender, you must be prepared to discuss your business’s strengths and opportunities. This workshop is for established business owners seeking to grow their business by obtaining a loan. You will learn the key metrics bankers look for to assess your loan credibility, as well as how to form a narrative around your business financials that will project a low-risk loan applicant.|

Digital Marketing Masterclass

2021-11-08T14:54:07-05:00Webinar-On-Demand| This class is a four-session hands-on online workshop focused on assisting small businesses to optimize and enhance their online presence. Participants will learn how to use the most popular and powerful online tools, create/improve their business website to boost their performance, and network with like-minded businesses in the area.|

Design Thinking for Growth

2021-11-08T14:31:17-05:00Webinar-On-Demand| This webinar uses a Design Thinking framework to look at three stories from big business success and translate them into an actionable direction for small business leaders.|

Reinvent and Relaunch Series

2021-11-08T14:10:04-05:00Webinar-On-Demand| Developing a well-thought-out reopening and reinvention plan is difficult, but it will increase your chances of success. Throughout this series, we will apply expert advice to start the opening business stage with the best approach. Learn to lead your business and employees under the new normal. You will also learn how to implement strategies to regain the trust of your customers and welcome them back.|

Paycheck Protection Program (PPP) Forgiveness Loans

2021-11-08T13:58:44-05:00Webinar-On-Demand| On October 8, 2020, the Treasury Department and Small Business Administration released an application for the Paycheck Protection Program Forgiveness Program. They also issued an Interim Final Rule (IFR) which explains the guidelines for forgiveness. In this webinar, we will discuss the guidance for PPP loan forgiveness and demonstrate how those who received PPP funds can apply for it. |

PA Grants: Submitting a Winning Application

2021-11-08T16:33:27-05:00Webinar-On-Demand| On June 8, Governor Tom Wolf announced a $225 million statewide grant program to support small businesses impacted by the COVID-19 public health crisis and subsequent business closure order. This webinar will discuss how you can submit an application that will obtain a portion of this grant.|

PA Grants: Do I Qualify?

2021-11-11T13:34:51-05:00Webinar-On-Demand| On June 8, Governor Tom Wolf announced a $225 million statewide grant program to support small businesses impacted by the COVID-19 public health crisis and subsequent business closure order. This webinar will inform you if your business qualifies for the grant|

COE Health & Life Science: Customer Discovery

2021-11-08T13:35:40-05:00Webinar-On-Demand| Innovators need to validate their business model and learn effective customer discovery to run an effective business. This workshop provides tools to facilitate sophisticated interviewing and the skills to transform your startup into an evidence-based behemoth. It also gives practical and actionable steps for health and life science startups to validate their value propositions and continue on the road to success.|

Go-To-Market Strategy

2021-11-08T13:25:37-05:00Webinar-On-Demand| Are your prototypes ready to be delivered to your early adopter customers? Are customers prepared to give references to validate your value proposition? Join us on a step-by-step journey through developing your essential go-to-market strategy. Learn how to identify and develop a loyal customer base whose insights will propel you up the ladder to beachhead customers and beyond. Learn how to swim in the blue ocean where competition is about being unique, not just being the best.|

Introduction to GSA Schedule Contracts

2021-11-08T13:09:26-05:00Webinar-On-Demand| This webinar will describe the Government Services Administration (GSA) Federal Acquisition Service (FAS) and the Federal Supply Schedules (FSS) contracts. FSS contracts are five-year contracts awarded to companies and used by many federal government agencies to purchase goods and services.|

COE Health & Life Sciences: Customer Validation

2021-11-05T11:39:29-04:00Webinar-On-Demand| Customer validation is an integral part of developing your business and product. We will learn how to gather high-quality information from your early adopters and test your premises. Learn how the best companies use trials to create world-changing products. After this class, you will have a practical path to improving your product and getting to market.|

COE Health: Funding 101

2021-11-08T13:05:42-05:00Webinar-On-Demand| In this webinar, we will discuss obtaining funding from government grants (SBIR/STTR), SBA-backed loans, and equity investors. We will also examine each loan process and discuss the requirements when evaluating a company for investment.|

Know Your Numbers

2021-11-08T12:56:52-05:00Webinar-On-Demand| Join us as we discuss how business owners can get action-oriented knowledge from their financial records. Our session will look at several different business types but is applicable for all entrepreneurs, with or without knowledge of finance and accounting.|

COE Health & Life Science: Meet the Founders Lunch & Learn

2021-11-08T14:16:31-05:00Webinar-On-Demand| Grab a lunch and join us in a lunchtime discussion with health and life science founders and learn about the good, the bad, and the ugly of starting your business in the healthcare space. We will also discuss the challenges that are currently facing healthcare startups. |

Going Global: Exploring International Distribution Options

2021-11-08T12:45:57-05:00Webinar-On-Demand| You created a unique product and targeted some global markets, but your adventure is just getting started. From sales and marketing to delivery to warranty, the global expectations of your company will vary by country and even by city. Local laws and regulations can mess up even the most experienced importers and exporters. This webinar will assist companies that are expanding with valuable information on creating a global distribution channel strategy to manage all the moving parts.|

Trial by Fire: Testing Your Business Idea

2021-11-08T12:00:54-05:00Webinar-On-Demand| Statistics indicate that at least seven out of ten new products fail! You can reduce this risk by testing your idea before making investments in time and resources. In this webinar, we will discuss how successful entrepreneurs evaluate their ideas to eliminate risk.|

Business Model Patterns – From Idea to Success

2021-11-08T11:51:03-05:00Webinar-On-Demand| Having a great idea is just one component of what is required to create a profitable business for the long haul. Companies like Apple, Google, Amazon, and Disney match their value propositions with their strong business models to create success. Learn about the patterns used in powerful business models that distinguish the top companies from the rest of the market.|

Advice from a CPA: Reducing Taxes by Year End

2021-11-08T11:46:33-05:00Webinar-On-Demand| This webinar will provide ideas and guidance on crucial steps to do in December to control your tax load in April. Instructed by our CPA, Joe Reyes, you will also learn tips on preparing yourself for a less-stressful tax season.|

Responding to Government Solicitations

2021-11-30T10:32:25-05:00Webinar-On-Demand| This webinar is for companies that are ready to start responding to government solicitation in order to secure a government contract. When Federal government agencies need to procure goods or services they issue a solicitation with the purchasing requirements detailed. These solicitations may be in the form of requests for proposals, requests for quotes or requests for information. When solicitations are published they require a response including specific information in order to be considered for an award of a contract. This webinar will describe the process of finding, understanding and responding to solicitations. The format and details of the solicitation process and the forms of responses required will be described. |

Data Driven Discoveries: Food Trucks

2021-11-08T11:34:18-05:00Webinar-On-Demand| Ensuring your Food Truck is operating at its peak performance is critical of its success. In this webinar, we will examine data trends and analyze the market for food trucks. Via this discussion, you can learn the right questions to ask to maximize your business profitability, productivity, and sales. We will also explain the research capabilities of the SBDC and what we can do to keep your business making data-driven decisions.|

Ingredients of a Valuable Business

2021-11-08T11:06:39-05:00Webinar-On-Demand| Synergy is defined as the interaction of two items to create a combined effect better than the sum of the two alone. When trying to build a valuable business, synergy is vital. By examining the different combinations of what makes a business, you’ll be able to see your business run more effectively, drive profits, and make more money.|

Scams that Target Small Businesses

2021-11-17T12:03:40-05:00Webinar-On-Demand| Throughout history, there have always been individuals trying to make money off good intentions and great products. This webinar will examine/explain the common ways malicious buyers/clients/actors will try to scam you out of money. We also discuss some ways you can protect yourself from these common scams.|

COE: Healthcare Regulations and Reimbursement

2021-11-05T15:43:32-04:00Webinar-On-Demand| The burdensome regulations and the life or death nature of medical devices cause many healthcare startups to fail. You can reduce this risk by learning how the system works and knowing the most effective ways to navigate these regulations. While the U.S. healthcare market is the world's largest, entrepreneurs still face challenges creating a good business model due to the complex nature of funding and payments.|

Data Driven Discoveries : Hair and Nail Salons

2021-10-10T12:42:08-04:00Webinar-On-Demand| Ensuring your personal care business whether it be a nail, hair, or other salon is operating at its peak performance is critical of its success. In this Webinar we will be discussing the 4 key analysis points for established personal care service stores to maximize your business profitability, productivity, and sales. We will examine research capabilities of the SBDC and explain what they can do to keep your business making data driven decisions.|

Introduction to SBIR/STTR Grants

2021-11-08T14:21:28-05:00Webinar-On-Demand| Small Business Innovation Research (SBIR) and Small Business Technology Transfer Research (STTR) are grants provided by 11 Federal Government agencies to help fund the development and commercialization of new, innovative technology products or services. In this webinar, we will describe the programs, who can qualify, and show the application processes.|

Strat ‘N Go Launch – Info Session

2021-11-10T11:43:23-05:00Webinar-On-Demand| In partnership with Keystone First's Supplier Diversity Program, we are pleased to present Strat 'N Go Launch, Self-Employment Webinar Series. During this eight-week webinar series, the Widener University Small Business Development Center will cover the essentials of self-employment and small business ownership. Participants will learn from expert consultants, successful business owners, and business leaders.|

Financing Your Business – Six Hacks & Four Truth Bombs

2021-11-11T13:23:50-05:00Webinar-On-Demand| Access to funding often ranks as the number one challenge for many entrepreneurs. The good news is that now, more than ever, there are many ways to solve this problem. The bad news is that entrepreneurs often waste valuable time and effort pursuing the wrong solution. This workshop provides practical examples from real-life businesses that will help attendees understand what different financing possibilities and which ones are might be a good match for them.|

First Step: How to Start a Business

2021-11-05T14:17:39-04:00Webinar-On-Demand| This program assists entrepreneurs as they start on the path to successful business ownership. Participants discuss entrepreneurship and what it takes to start a successful business.|

International Trade in an Internet Business

2021-11-05T14:58:02-04:00Webinar-On-Demand| The internet has opened the world to the sales and marketing of products/services by all businesses. This workshop provides guidance and advice on how to get started with your internet-based company. Learn where to find crucial information on trade laws and customs of the global marketplace.|

Advice from a CPA: Buying & Selling a Business

2021-11-05T14:50:29-04:00Webinar-On-Demand| This workshop is for established entrepreneurs seeking to either buy or sell a business. Learn the key metrics to assess the financial value of a company before an investment decision. We also discuss how to generate a narrative around your business financials that will show your business is a worthy acquisition target.|

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