Library OnDemand - Widener SBDC

Digital Marketing Masterclass

sbdc-admin2025-03-26T11:21:41-04:00Webinar-On-Demand| Join us as we break down the essential building blocks of successful digital marketing. Whether you're a small business owner, entrepreneur, or want to grow your marketing strategies, this session will equip you with the tools and strategies to elevate your online presence. We will discuss: The importance of defining and understanding your target market to reach the right audience, The art of crafting valuable content that resonates with your consumers, Today’s world of digital marketing - phone-driven content, quick & consumable, and How to use artificial intelligence to optimize your strategies|

Advice from a CPA: Buying & Selling a Business

hugo-admin2024-03-12T09:45:25-04:00Webinar-On-Demand| This workshop is for established entrepreneurs seeking to either buy or sell a business. Learn the key metrics to assess the financial value of a company before an investment decision. We also discuss how to generate a narrative around your business financials that will show your business is a worthy acquisition target.|

Building Banking Relationships – Loan Packaging

hugo-admin2024-03-12T09:47:21-04:00Webinar-On-Demand| The first time you walk into a bank to speak with a lender, you must be prepared to discuss your business’s strengths and opportunities. This workshop is for established business owners seeking to grow their business by obtaining a loan. You will learn the key metrics bankers look for to assess your loan credibility, as well as how to form a narrative around your business financials that will project a low-risk loan applicant.|

Design Thinking for Growth

hugo-admin2024-03-12T10:20:13-04:00Webinar-On-Demand| This webinar uses a Design Thinking framework to look at three stories from big business success and translate them into an actionable direction for small business leaders.|

First Step: How to Start a Business

hugo-admin2024-03-12T10:32:01-04:00Webinar-On-Demand| This program assists entrepreneurs as they start on the path to successful business ownership. Participants discuss entrepreneurship and what it takes to start a successful business.|

Navigating the Gig Economy

hugo-admin2024-03-12T10:54:00-04:00Webinar-On-Demand| The ‘gig economy’ is how many entrepreneurs make money by selling their skills on an ad-hoc (short-term), project-based basis. Social Media, Data Visualization, Graphic Design, and many others are skills in demand that often lead to an active side or main business. This webinar will explore the tools, tricks, and techniques needed to effectively and efficiently earn money in the gig economy.|

Reinvent and Relaunch – Action Plan for Success

hugo-admin2024-03-12T11:16:25-04:00Webinar-On-Demand| Developing a well-thought-out reopening and reinvention plan is difficult, but it will increase your chances of success. Throughout this series, we will apply expert advice to start the opening business stage with the best approach. Learn to lead your business and employees under the new normal. You will also learn how to implement strategies to regain the trust of your customers and welcome them back.|

Paycheck Protection Program (PPP) Forgiveness Loans

hugo-admin2024-03-12T11:13:24-04:00Webinar-On-Demand| On October 8, 2020, the Treasury Department and Small Business Administration released an application for the Paycheck Protection Program Forgiveness Program. They also issued an Interim Final Rule (IFR) which explains the guidelines for forgiveness. In this webinar, we will discuss the guidance for PPP loan forgiveness and demonstrate how those who received PPP funds can apply for it. |

COE Health & Life Sciences: Customer Validation

hugo-admin2024-03-12T09:52:14-04:00Webinar-On-Demand| Customer validation is an integral part of developing your business and product. We will learn how to gather high-quality information from your early adopters and test your premises. Learn how the best companies use trials to create world-changing products. After this class, you will have a practical path to improving your product and getting to market.|

Know Your Numbers

hugo-admin2024-03-12T10:52:07-04:00Webinar-On-Demand| Join us as we discuss how business owners can get action-oriented knowledge from their financial records. Our session will look at several different business types but is applicable for all entrepreneurs, with or without knowledge of finance and accounting.|

COE Health & Life Science: Meet the Founders Lunch & Learn

hugo-admin2024-03-12T09:54:25-04:00Webinar-On-Demand| Grab a lunch and join us in a lunchtime discussion with health and life science founders and learn about the good, the bad, and the ugly of starting your business in the healthcare space. We will also discuss the challenges that are currently facing healthcare startups. |

Trial by Fire: Testing Your Business Idea

hugo-admin2024-03-12T11:44:44-04:00Webinar-On-Demand| Statistics indicate that at least seven out of ten new products fail! You can reduce this risk by testing your idea before making investments in time and resources. In this webinar, we will discuss how successful entrepreneurs evaluate their ideas to eliminate risk.|

Data Driven Discoveries: Food Trucks

hugo-admin2024-03-12T10:12:16-04:00Webinar-On-Demand| Ensuring your Food Truck is operating at its peak performance is critical of its success. In this webinar, we will examine data trends and analyze the market for food trucks. Via this discussion, you can learn the right questions to ask to maximize your business profitability, productivity, and sales. We will also explain the research capabilities of the SBDC and what we can do to keep your business making data-driven decisions.|

Strat ‘N Go Launch

hugo-admin2024-03-12T11:42:20-04:00Webinar-On-Demand| In partnership with Keystone First's Supplier Diversity Program, we are pleased to present Strat 'N Go Launch, Self-Employment Webinar Series. During this eight-week webinar series, the Widener University Small Business Development Center will cover the essentials of self-employment and small business ownership. Participants will learn from expert consultants, successful business owners, and business leaders.|

Reinvent & Relaunch: Surviving the Cash Crunch

sbdc-admin2024-03-12T11:21:39-04:00Webinar-On-Demand| Developing a well-thought-out reopening and reinvention plan is difficult, but it will increase your chances of success. Throughout this series, we will apply expert advice to start the opening business stage with the best approach. Learn to lead your business and employees under the new normal. You will also learn how to implement strategies to regain the trust of your customers and welcome them back.|

Five Fundamentals: How to Successfully Start Your Business Recorded

sbdc-admin2025-05-05T10:47:39-04:00Webinar On-Demand| It's finally time to start that business! Wait... Where do you start? How do you know if your business will be successful? At the SBDC we see pre-venture clients who have this issue on a daily basis. The best way to navigate the process of starting a successful business is to work your idea within the 5 fundamental questions of business.|

How to Gain Customers with a LinkedIn Company Page

sbdc-admin2025-03-26T11:22:29-04:0003/13/2025| In this session we will cover common questions like: Need to know how to build your LinkedIn company page? Want details on how to create your banner and logo images? Understand the differences from your personal profile? Learn about special features you can use? If so, join us for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.|

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